Each year, designers and editors travel from far and wide to attend WESTWEEK, the PDC's annual market event, taking place March 22 through March 26 in West Hollywood. Make your way West for the exciting week and stay tuned for upcoming news and events that you can mark on your calendar.

For this first time in history, WESTWEEK will feature a roundtable discussion between Editors-in-Chief of four top interior design magazines: Michael Boodro of Elle DécorDara Caponigro of Veranda MagazineAnn Omvig Maine of Traditional Home; and Newell Turner of House Beautiful on March 23 at 11:00 a.m. The design conversation will be moderated by Charles S. Cohen, President and owner of Pacific Design Center.

"This kind of participation to the design community here in Los Angeles reinforces the strength and talent that the world looks upon in trends and creative direction,” said Cohen.

Kicking off the WESTWEEK festivities, photographer Scott Frances will debut his first West Coast photography exhibition as part of PDC's ongoing Design Loves Art program Tuesday, March 22nd from 6:00-8:00p.m. The curated selection of Frances’ work will be on view throughout April 29 in suite B231 of the PDC.

Additional events throughout the two days will include events such as a Ping-Pong tournament at the James Perse furniture showroom, a cocktail party and fundraiser for The Trevor Project co-hosted by Luxe Interiors + Design Magazine at Moura Starr; a talk by Barbara Barry at Kravet; a panel discussion with fashion designer Trina Turk at Schumacher; as well as events at Andrew Martin, Robert Allen, Thomas Lavin, Holly Hunt, Baker, Poggenpohl and JANUS et Cie.

On Wednesday night, the annual Stars of Design awards and a Lifetime Achievement Award will be bestowed upon California-based luminaries in seven designed-related fields on March 23 by Cohen.

For a full schedule of the WESTWEEK events, visit http://bit.ly/WESTWEEK2011Schedule.