This just in: Brunschwig & Fils has tapped renowned interior designer Michael S. Smith as creative consultant. California-native Smith will help guide the brand’s future direction and product development through an exclusive consulting agreement. This collaboration will catapult Brunschwig & Fils to the top of the high-end, luxury home décor market, a space the company has occupied since the 1960s, and reinforce its position as the most prestigious brand in the industry. Smith will work closely with both Stephen Elrod, Executive Vice President and Chief Creative Director for Brunschwig & Fils and Lee Jofa, and with the entire Brunschwig team, on designs released as soon as next year.
For more than a century, Brunschwig has been synonymous with quality and fine French-influenced design. The company was founded in 1900 as a tapestry-weaving mill in Aubusson and Bohain, France. Several of Brunschwig’s most beloved designs have remained top sellers for decades.
“Michael Smith’s experience and advice will be invaluable to the product and merchandising teams,” expressed Cary Kravet, President and CEO of Kravet Inc., which acquired Brunschwig & Fils in 2011. “I look forward to his fresh approach to this brand, which I am confident will help to present new collections that match the brand image and equity with the discerning palette of our customers. Michael will be an integral part of the Brunschwig & Fils team.”
Smith, known for his multi-layered take on traditional interiors, has redefined American design for a new generation. His influence appears throughout the country, from his classic design for the Oval Office in the White House to the cover of Architectural Digest and many fine residences in between. His first memories as a young designer are of the iconic rooms created by Billy Baldwin, Geoffrey Beene, Parish Hadley and others that featured floor to ceiling Brunschwig fabrics.
“It is a great testament to the longevity and beauty of Brunschwig fabrics that when I look through the archives, so many designs from decades past are still relevant. Brunschwig fabrics remain a symbol of absolute elegance and the iconic prints used throughout the years are always present, always Brunschwig, and still resonate today. Many of the classic Brunschwig patterns are go-tos in my own work,” said Smith. “My goal for Brunschwig is to marry its incredible archives with the talent of the brand’s artists, and create a new era of design inspiration based on the beauty of the past.”