On June 19th, Donghia hosted a lively panel discussion “Outside the Box” as part of DDB Design Files. Moderated by Donghia President Crans Baldwin, interior design stars Alexa Hampton, Campion Platt, and David Scott, along with design expert and author Susanna Salk, traded tales and advice in front of a packed room of design hopefuls.
The panelists discussed how designers need to think outside the proverbial box in order to maximize their brand and businesses. Whether it is publishing books, creating online storefronts, venturing into television, or developing their own product lines, these designers gave insight into success.
Campion Platt feels that Twitter is the ultimate blog as it pulls the audience in rather than a website which is simply pushes information out. Still, for him, nothing beats word-of-mouth references so make sure to dedicate time to offline networking.
David knows very well there are only so many hours in the day. He dedicates no more than an hour to Facebook, Twitter, blogging, etc. and makes sure to share not only what he does but what he’s interested in to build a brand identity. David also believes that if your clients are too private to be mentioned in the media alongside images of their homes, keep the pictures on file and finesse the relationship… he was finally able to use them in his book (without names, of course)!